Customer Profile
IGPDecaux is the leading company in outdoor communication in Italy by market share, range of offerings, and the ability to enhance public spaces and services.
Photography is essential for showcasing the offer, composed of numerous advertising formats inside and outside buses and trams, communication solutions in subways and airports, shelters, and digital installations (monitors and LED walls).
Customer Request
The client needed to simplify access to the internal archive and cataloging of product images.
All photos were saved in folders on the company network, accessible exclusively to the Visual Documentation Center of the Innovation and Communication department. Classification, having to account for product line, product, brand, client, and sector, required the insertion of numerous nested folders that were difficult to identify both for those in charge of updating the content and for those needing to access the content.
MomaPIX DAM Solution
- With the tagging system, the file insertion in the archive became enormously more manageable: just add the right label in the metadata, and the photo is cataloged in the correct category.
- With the use of dynamic tag filters, images are easily traceable.
- Dedicated section for on-air campaigns for quick search.
- Internal archive reserved for different company teams.
