Customer Profile
Blaublut Edition is Europe’s leading agency for the distribution of fashion and beauty images. The agency boasts the world’s largest collection of street style images, representing the finest talents in this field.
Founded in 2009 by Stock4B GmbH, Blaublut Edition chose to manage its photographic archive with the DAM software MomaPIX in 2015.
Customer Request
Cosmetic companies, interior designers, hotels, spas, and publishing houses access the photographic archive of Blaublut Edition to download quality content for their publications and communication activities.
The German agency needed a digital asset management platform to optimize image presentation and to support customers in their creative work, as well as to keep track of image usage rights and licenses.
DAM MomaPIX Solution
- Simplified searches with various filters, allowing for the identification of the most relevant content based on specific categories (beauty, celebrities, fashion, illustration, lifestyle, still life, street style), down to details such as the ethnicity of the person depicted in the photo.
- More efficient promotion of image collections: the email marketing tools integrated into the DAM software have enabled the Blaublut Edition team to generate newsletters from the contents of the photographic archive, keeping customers particularly updated on street style trends, brands, and new influencers.
- Tracking of image usage rights and licenses: customers can clearly verify what they can and cannot do with each content.
