Gruppo Generali uses MomaPIX for managing its multimedia production

Generali Assicurazioni

Customer Profile

The Generali Group is one of the most significant international insurance and financial entities. A leader in Italy, its parent company, Assicurazioni Generali S.p.A., was founded in Trieste in 1831. Always characterized by a strong international projection, it is now present in more than 60 countries. The volume of historical images and photos and videos related to current institutional events requires optimized management of the digital asset.


Customer Request

The client makes significant use of images for its communication. Photos of institutional events and/or internals, portraits of managers, multimedia production requested by sponsors, interviews, photos of real estate and the historical archive created a constant flow of content that was difficult to manage without the support of a centralized repository. Finding multimedia content to use in communication took a lot of time, and employees were not adequately informed about the available material. Moreover, managing the rights of use on photos and releases was cumbersome, and there was a risk of infringing copyright regulations and GDPR.


MomaPIX DAM Solution

  • A centralized repository where all approved and correctly cataloged material is published.
  • Tagging for copyright and privacy management to comply with GDPR regulations correctly.
  • Tagging for tracking information related to the bibliography: if, when, and where a photo was published.
  • Creation of newsletters for internal communication, with just a few clicks from the contents of the online archive.
  • Authentication managed with SSO (Single Sign-On) system.


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