digital transformation

Digital Transformation in the company indicates the redesign of work processes through digital tools. It is something that does not end with the use of new technologies. On the contrary, it must be accompanied by a change management path led by a CIO (Chief Innovation Officer), to overcome people's normal resistance to change.

Is it clear in your company what Digital Transformation means? Have solid foundations been laid for a transformation that brings value and competitiveness?

In this article we will talk about the importance of the Digital Foundation and how to develop efficient strategies without losing focus on the goal.

What are the foundations for digital transformation

Starting the digital transformation implies, first of all, thinking about the Digital Foundation: it is essential to lay the digital foundations that are the basis for a successful modernization of IT. These foundations are built through a customized implementation that puts data security at the center.

This is where Digital Asset Management comes in, the foundation of any digital project. The first step to disruptive digitization is to set up a DAM system to organize the entire digital asset in a single source of content for the entire organization.

You have to proceed step by step, evaluating the various IT initiatives to be taken and clearly defining the objectives. What works are projects that are well planned and targeted on specific objectives, which have even greater positive effects than expected.

Trend of IT modernization

In the choices regarding the modernization of IT technologies, there are some common trends that characterize digital transformation and that we find in the implementation of DAM projects.

  • Adaptability: IT modernization passes through the cloud, eliminating the elements that involve rigidity in favor of faster changes. IT assets (photos, videos, documents, etc.) follow the on demand logic, and are accessible from through online platforms.
  • Speed: Shared tools, automation and new operating models allow organizations to carry out processes faster
  • Centrality of data: thanks to Digital Asset Management it is easy to bring out previously inaccessible information and, thanks to a deeper knowledge, activate new business processes
  • Scalability: Solutions must be able to adapt to business growth
  • Artificial intelligence: the automation of operations and the elaboration of in-depth analyzes is essential to accelerate processes and decisions
  • Hardware and software security

4 tips for succeeding in digital transformation

Carrying out digital transformation successfully is one of the biggest challenges facing today's top managers. Here are some tips for the success of digital transformation projects:

  • focus on people rather than technology. The first step towards the success of Digital Transformation is to understand how technology can provide new tools to improve people's work, productivity and creativity.
  • set clear business objectives and focus on those rather than specific technology features.
  • identify the single change that can serve as a springboard for a digital transformation that gradually involves the entire organization and triggers new, more complex projects.
  • foster a culture oriented towards flexibility, dynamism and adaptation. The path to change is in the making, there is no point of arrival.

If you need a technological partner to embark on the journey of digital transformation, contact us and we will be happy to accompany you with all the expertise of MomaPIX!

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