Centralizing photos and videos in digital asset management

The centralization of content is the raison d'être of the DAM. When you decide to start a Digital Asset Management project, you do it to put your multimedia library in order and be sure of immediately finding photos and videos useful for the various communication activities.

Having a centralized media library allows you to:

In this article we will talk about how the production of digital assets has changed in recent years and how to encourage the use of DAM as the only authoritative source of corporate material.

Decentralized production of digital assets and collaboration in the DAM

Originally, the production of multimedia content for companies was mainly the responsibility of the communications departments. These were in charge of organizing photographic and video services; the material produced by the agencies was delivered via external disks or, more recently, via WeTransfer and then, in most cases, it was archived in shared company folders.

Those who follow our blog know that this is not a valid way to work. In one of our previous articles we explored the characteristics of an efficient photo filing system. Managing multimedia resources through DAM software also means having the ability to manage workflows for uploading photos and videos to the digital archive, using controlled taxonomies and / or vocabularies. By doing so, there is no longer a need to centralize all the work in the hands of the communication team, which remains with the approval and monitoring function. Photographers, videomakers and agencies can upload photos and videos directly to the Digital Asset Management and associate the relevant metadata based on what has been established.

Then there are the contents created by other employees, such as those created with the telephone by engineers and workers on construction sites to document the works or the graphic contents created online through applications.

For many companies, a new collaborative organization is taking shape.

How to facilitate the centralization of content in the DAM

It is up to image and media library managers to search for assets wherever they are within the company. They must contact all departments to find out who produces what content and for what purposes. Once the producers of the digital assets have been identified, the hardest part remains: making everyone involved understand that taking the time to transmit assets with related information is essential. In fact, this activity is often perceived as long and boring. How to convince them to make all the contents available on the Digital Asset Management platform?

Here are some tips for successfully centralizing assets:

  • Simplify processes. The more time it takes to add content, the fewer people will be willing to contribute. We recommend a form to upload photos and videos with three or four key information for indexing. If the process is quick, there will be a greater propensity to put assets in the DAM.
  • Automate metadata compilation whenever possible. Even better than the manual contribution, when possible, is the automatic compilation of keywords with artificial intelligence. The DAM MomaPIX software also allows some actions to automatically modify the metadata, starting from the available information. For example, you can get the title of the image from the folder name of the file system it came from.
  • Inform stakeholders of new content available in the DAM. To ensure that the DAM is recognized as a unique source of multimedia content, it is essential to let people know that new resources are uploaded regularly. The email marketing tools integrated on MomaPIX allow you to create newsletters starting from the contents uploaded to the DAM. It is also possible to customize the home page with the most recent photos and videos. Seeing that the DAM is constantly being enriched will make contributors more eager to improve the comprehensiveness of the content available.
  • Enhance and promote the DAM within the company. If business management communicates the importance of centralizing content and supports the process of centralizing resources, teams become more aware that DAM is strategic for corporate communication. By providing DAM use cases that show the time savings and value that has been brought to the company, it will be easier to convince contributors to add their content.

Contact us for more ideas on how to centralize multimedia resources in a single platform. Start your Digital Asset Management project now.

Contact MomaSoft team to start the digital transformation

Where we are

Via A. Da Giussano 62/D - Roma

Write us an email


Google map