The centralization of content is the raison d'être of the DAM. When you decide to start a Digital Asset Management project, you do it to put your multimedia library in order and be sure of immediately finding photos and videos useful for the various communication activities.
Having a centralized media library allows you to:
In this article we will talk about how the production of digital assets has changed in recent years and how to encourage the use of DAM as the only authoritative source of corporate material.
Originally, the production of multimedia content for companies was mainly the responsibility of the communications departments. These were in charge of organizing photographic and video services; the material produced by the agencies was delivered via external disks or, more recently, via WeTransfer and then, in most cases, it was archived in shared company folders.
Those who follow our blog know that this is not a valid way to work. In one of our previous articles we explored the characteristics of an efficient photo filing system. Managing multimedia resources through DAM software also means having the ability to manage workflows for uploading photos and videos to the digital archive, using controlled taxonomies and / or vocabularies. By doing so, there is no longer a need to centralize all the work in the hands of the communication team, which remains with the approval and monitoring function. Photographers, videomakers and agencies can upload photos and videos directly to the Digital Asset Management and associate the relevant metadata based on what has been established.
Then there are the contents created by other employees, such as those created with the telephone by engineers and workers on construction sites to document the works or the graphic contents created online through applications.
For many companies, a new collaborative organization is taking shape.
It is up to image and media library managers to search for assets wherever they are within the company. They must contact all departments to find out who produces what content and for what purposes. Once the producers of the digital assets have been identified, the hardest part remains: making everyone involved understand that taking the time to transmit assets with related information is essential. In fact, this activity is often perceived as long and boring. How to convince them to make all the contents available on the Digital Asset Management platform?
Here are some tips for successfully centralizing assets:
Contact us for more ideas on how to centralize multimedia resources in a single platform. Start your Digital Asset Management project now.