successful DAM

Implementing a DAM solution is a far from trivial task. To achieve the objectives of the digital strategy, starting with the control of multimedia resources and the reduction of time-to-market, certain criteria must be followed during all phases of the Digital Asset Management adoption project.

From the definition of the requirements to the arrangement of the archive and verification of metadata, arriving at the actual implementation of the DAM, it is appropriate to refer to the best practices for a successful Digital Asset Management.

In this article we suggest 10 moves that will guarantee the development of a structured project, with the result of having an effective DAM platform available.

How to start a Digital Asset Management project

To start a successful Digital Asset Management project there are 3 behaviors that will get you off to a good start.

  1. Immediately involve future users of the DAM platform. Building a transversal project team is useful to collect the various needs and bring out different points of view. The purpose of the DAM is to improve the processes in place, therefore it is essential to know them well to understand where and how to intervene. An extended participation in the setup phase facilitates the understanding of the needs and the propensity to accept the change induced by the new technology.

  2. Analyze the DAM solutions adopted in contexts similar to the one in which one operates. Looking at what competitors have done can be a suitable source of inspiration to understand what worked and what didn't.

  3. Standardize the type of content. Before starting with the implementation of a DAM, it is necessary to agree with the various departments involved on how to organize the digital resources to be included in the archive.

If you followed these three tips, you are off to a good start and are already halfway there. You can move on to the content indexing phase with good prospects on the success of the DAM implementation project.

How to organize content on a DAM platform

Organizing images, videos and documents from the company archive is essential to make the DAM an effective tool. It is not possible to start immediately with the loading of the contents, it is essential to order in advance.

Here are some tips for archiving in Digital Asset Management:

  1. Create a keyword thesaurus. It is important to define a controlled vocabulary in the DAM to be used to describe creative resources with a common language within the organization. If you allow each user to choose the terms, the consistency between the multimedia contents will be lost and the search will be more complicated.

  2. Check the work of artificial intelligence. AI in Digital Asset Management can easily propose keywords for images and save a lot of time, that's true. However, a subsequent self-tagging check cannot be ignored, to be sure that what is proposed is consistent with the actual contents.

  3. Guide users in uploading content, indicating which fields to fill in. To archive content in a homogeneous way, it is possible to insert images and videos in Digital Asset Management through a form for guided upload that forces users to enter all the metadata that the company has considered important to describe their asset.

  4. Order the material before copying it to the DAM. It is absolutely convenient to use the platform change as an opportunity to sort your assets, eliminate duplicates or files for which the rights have expired. Users will thus be able to use only and exclusively approved and updated materials, for proper brand management.

3 mistakes to avoid when implementing Digital Asset Management.

Often we say, "If you know him, you avoid him." Concept that naturally also applies to Digital Asset Management. Knowing the most common mistakes to avoid in implementing a DAM can lead you on the road to success. We propose 3:

  1. Underestimate users training. The features of Digital Asset Management are many. If they are not disclosed, the DAM software will not be exploited to the maximum and there will be fewer benefits. For this reason, it is useful to schedule training not only for the staff who will have to manage the online archive, but also for those who will have to use the contents.

  2. To assign roles and permissions of Digital Asset Management superficially, without defining workflows. Each user must be aware of what he can do independently on the DAM platform and of the new workflows to follow. Taking care of these aspects is the key to accelerating business processes.

  3. Avoid monitoring the performance of the DAM. Consulting the Digital Asset Management reports allows you to understand by whom and how digital assets are used and, consequently, to identify new business needs related to multimedia content. The analysis of the statistics suggests solutions in a dynamic way.

In summary, Digital Asset Management must be taken seriously in all its stages of implementation. Contact us to start your project, we will help you formalize your needs and implement DAM in agile mode. The team dedicated to you will also take care of the training of your users and will support the change.

Contact MomaSoft team to start the digital transformation

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