Just Pictures is a Swiss photo agency specializing in sports and current affairs photo shoots. Its main customers are federations, sports clubs, national newspapers. It also collaborates with international partners for the distribution of images.
To optimize the workflow, he looked for a Digital Asset Management solution that could be adapted to his context. The objectives to be achieved were:
- simplifying processes for photographers and automate as much as possible
- having flexibility in presenting and promoting photos for clients of different languages and coverage
From September 2019 he decided to manage the photographic archive with the MomaPIX Digital Asset Management.
Just Pictures' results thanks to MomaPIX Digital Asset Management
The use of MomaPIX software for image management has allowed Just Pictures to achieve excellent results.
Specifically, the areas for business improvement concerned:
- The speed in time-to-market, from the click to the possibility of purchasing by customers
- The management of incoming and outgoing metadata. MomaPIX DAM homogenizes the different metadata standards used by photographers and clients, including special characters of various languages. In this way the archive is well organized and searches are simpler.
- The international image distribution network. With the MomaPIX DAM it is possible to program the forwarding of photos to partners via FTP
- The management of the rights of visibility and use of photos, which is tracked according to their category and other specific rules
- Price management of photos, carried out by content creator, category or customer
- The promotion of photo shoots: customers are informed in real time about the new photos available, thanks to the email marketing tools integrated in the DAM
Management of enrollment in photography courses with the DAM software
Managing enrollment in photography courses is something that seems outside the world of Digital Asset Management. MomaPIX DAM is a flexible platform that lends itself to various types of customization. In the case of Just Pictures, it was a question of realizing an idea capable of giving further impetus to its business.
The section where the archive photos are shown is accompanied by other pages where the agency is presented and the updated calendar of events is shown. The photography courses offered by the agency are described and users are given the opportunity to register.
If you want to know more about MomaPIX Digital Asset Management contact us, we will help you achieve results for your business.
