In the last few years, the University of Milan-Bicocca has been climbing the QS World University Ranking. Not only the quality of the academic training but also the prestige of the initiatives and events organized make it a popular destination for students internationally.
In order to support the growth of the numerous press office activities, it was necessary to adopt tools capable of managing multimedia production, institutional photos/videos and more, efficiently. The choice fell on the MomaPIX Digital Asset Management platform.
The use of Digital Asset Management software has allowed the University of Milan-Bicocca to simplify the workflows related to the storage and distribution of photos and videos.
"Having an online multimedia archive is giving an extra gear to our communication activities" - declares Maria Antonietta Izzinosa, Head of Press and Media Relations at Unimib - "Our photographers can upload multimedia content directly to the online archive, enormously speeding up the delivery times. The press office team then evaluates what to publish and what to make available externally. "
Among the many features of Digital Asset Management, the email marketing tools integrated into MomaPIX DAM software are very useful, allowing the press office to create newsletters where you can also include a link for downloading content.
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