Actualfoto is a photographic agency founded in the early 1950s by the brothers Giancarlo and Pierino Piccinini. It is the first international sports photography agency, which traces the history of world motoring.
Its photographic archive includes approximately 8 million analogue images from the 1950s to the early 2000s. Adding up all the digital shots, the account today rises to around 30 million.
Actualfoto's images are exhibited in the museums of the most prestigious car manufacturers: at the Honda Museum in Japan, at the Ferrari Museum in Maranello, at the Mercedes Museum as well as at the birthplace of Enzo Ferrari.
For several years Actualfoto has chosen MomaPIX DAM software to support its business.
Among the main customers, there are Ferrari, Renault, BMW, collectors, museums and magazines from all over the world.
“Our business model follows two different channels: the proposal of new photographic services (especially for automotive Shooting and events) and the sale of historical racing archive material. - declares Roberto Piccinini, Actualfoto Director - Digital Asset Management with MomaPIX allows us to be able to manage our customers in both business models, facilitating the management and reporting on our customers' activities."
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