Customer Profile
YAK Agency is an integrated communication agency specialized in three main sectors: Sport, Tourism, and Retail. From consulting for brand positioning strategy to developing digital solutions and managing media relations, YAK employs professionals internationally. It has worked in 65 countries worldwide, developing marketing and communication projects in Italian, English, and Chinese.
The production and distribution of photos and videos, as well as managing digital archives on behalf of its clients, are among the services offered by YAK Agency to support clients in developing content marketing strategies.
Customer Request
YAK Agency was looking for a tool to optimize relationships between its team members and with clients in the workflow of production and distribution of photos and videos of events. A digital archive protected by a password, not freely navigable by all, where the agency’s team could manage access control. L’esigenza era di definire le autorizzazioni di visualizzazione e download dei contenuti e i permessi di amministrazione.
DAM MomaPIX Solution
- MomaPIX DAM software allowed managing with great flexibility multiple private archives on a single platform, representing an extremely versatile tool for YAK Agency, which manages the communication of numerous clients.
- Other benefits:
- Optimized workflow: photographers can upload photos taken at the event they are following in real-time to DAM MomaPIX, making them accessible in real-time to the team at the headquarters.
- Increased customer satisfaction: clients have immediate access to all the photos of the events for which they have engaged the professionals of YAK Agency and can search for and download them easily at any time.
