The Gilardi historical archive is managed with MomaPIX DAM software

gilardi historical archive The historical heritage of the Gilardi Photo Library has been online with MomaPIX DAM software since 2012. Ando Gilardi's photographic archive (1921 - 2012) represents a very important heritage for the documentation of post-war Italy. Photographer, journalist, historian and critic of photography, between 1950 and 1962 he began to create photographic services in visual support for his articles. The collection of negatives of the Ando Gilardi Reporter fund is the subject of an important recovery and digitalization work carried out by the Gilardi Photo Library, with the support of ABF - Atelier for Photographic Heritage of Turin.

Strategies for the enhancement of the historical archive with digital asset management

The strategy for the enhancement of Gilardi’s historical archive exploits various features of digital asset management, including:

  • Access permission management. Over the years, the Gilardi Photo Library has built up a vast network of contacts to promote the digital archive, which now has around 500 registered user accesses among publishers, teachers and university students. Users who have a prior agreement can download the photographic material.
  • E-commerce for selling photos. On the digital archive of the Gilardi Photo Library there is the possibility of purchasing historical photo prints with any credit card or via PayPal.
  • Distribution. There have been agreements with other agencies for the distribution and sale abroad of the images of the historical archive. Where the agreement requires it, pictures are automatically displayed on the partner's DAM platform via API, without the need for a specific sending.

Promotion of the historical archive with MomaPIX DAM software

L’investimento in una piattaforma di digital asset management ha permesso alla Fototeca Gilardi di sviluppare una strategia di comunicazione, di cui un elemento importante è la gestione di campagne di email marketing attraverso il software DAM MomaPIX.

Ogni mese la Fototeca sceglie un tema per il quale vengono selezionate le foto storiche ed invia una newsletter agli iscritti dove sono presenti le miniature delle immagini scelte e i link alle anteprime sull’archivio digitale.

Grazie agli strumenti di email marketing integrati nel DAM, l’archivio storico online diventa il centro dal quale viene diffusa la cultura contenuta nel patrimonio digitale.


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Via A. Da Giussano 62/D - Roma