MomaPIX DAM software to syndicate Kunzi’s product images.
KÜNZI S.p.A. specializes in the import and distribution of cutlery items on the national territory, with a range of high quality products. Since the late 1980s, new product lines have been developed, linked to the world of Kitchen & Design, Outdoor & Lifestyle and also to the professional world.The use of a DAM software for the management of product catalogs has been part of a digital strategy aimed at consolidating the brand identity towards retailers and end customers.
The choice of digital asset management to strengthen brand consistency
Before the adoption of MomaPIX DAM, the image database used by Kunzi’s sales network was based on a ''file system'' structure that did not allow a fast and intuitive download of digital resources.
The choice of a user-friendly DAM software allowed retailers to easily access the approved product images and gave the company certainty that only the most up-to-date materials were used, ensuring brand coherence.
Optimized workflow for image distribution with DAM software.
The workflow for distributing images in catalogs is simplified thanks to the DAM software. Today Kunzi dealers can access the multimedia resources they need for communication to end customers faster, mainly for 3 reasons:
- The DAM software shows the preview of the product images
- The search in the centralized archive is simplified through the use of keywords
- The sales force is updated in real time on the new materials included in the product catalog managed with the DAM software
Digital asset management is a strategic technology for all companies that need a fast and intuitive tool to update their sales network.
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