Ipa Agency uses MomaPIX for managing multimedia content workflows

Customer Profile

IPA agency was founded in 2014 through the will and experience of professionals who have always worked in the photography and publishing sector.

Today, IPA is the most important private photography agency in Italy, specializing in the supply of images for editorial and creative uses, with over 100,000 images published every year by the most important Italian publishing houses and communication companies.

Thanks to numerous partnerships with the best international photography agencies, IPA agency covers events and news around the world, creates photographic services and videos, and distributes them in over 30 countries.

IPA also owns 100% of Photofoyer Srl, an agency specializing in Interior Design and Architecture images.


Customer Request

IPA Agency needs to manage very important multimedia content flows: its EDITORIAL archive is constantly fed in real-time by over 25,000 new daily images of Italian and international events, coming from hundreds of suppliers.

This requires scalability of the system in terms of hosting, high performance in terms of content loading and distribution speed, as well as management of the accounting aspect related to photo sales.

IPA agency also integrates a creative archive: it is the stock contents of Alamy, containing over 265 million images, vectors, stock videos, and 360° panoramic images.


DAM MomaPIX Solution

  • Customized metadata import maps for each supplier
  • Automation rules to standardize metadata from different suppliers, to filter the images to be published, to create reserved archives
  • Massive distribution of photos and videos to dozens of partner photography agencies worldwide, thanks to MomaBlast
  • Accounting module for sending invoices to clients and statements to suppliers
  • API for the integration of the Alamy archive into the DAM MomaPIX platform


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