Embed code in digital asset management
Uploading high resolution photos and videos to blogs and websites is not a good solution, as heavy files slow down the speed of the sites that involves a negative evaluation for positioning on search engines.
MomaPIX DAM software generates embed codes for the digital resources of the centralized archive, simplifying their integration into blogs and third-party websites. The link of the embed code is tracked to find out how many times the content has been viewed and clicked and to obtain statistics useful for marketing.
Embed code benefits in digital asset management
Embed codes provide a way to include digital asset on a blog or other platform without the need to consume storage space and bandwidth allocated by that site. The use of embed codes leads to savings in time and money, in two main ways:
- Speed in marketing processes thanks to the use of embed codes. Embed codes simplify and speed up the inclusion of digital assets on websites since you just need to copy the code and paste it in the correct location. Alternatively, you should download the resource and then upload it to its destination.
- Savings on bandwidth costs. Embed codes not only save money in terms of increasing the productivity of the users of the system, but the company derives an additional economic benefit as the problems related to storage limits on blogs and other platforms are overcome.
Reports on the use of file published with embed code
Embed code reporting allows you to track statistics of the usage of images published on third-party websites, helping you to get ideas regarding their performance and popularity.
Digital asset management provides details of user activity, such as the number of times an image is clicked and impressions (number of times an image is uploaded to the website).
Statistics on the use of embed codes are useful in different contexts, for example:
- to select popular images to be included in catalogs, marketing campaigns, etc.
- to formulate image license renewal policies
- to implement a pay-per-view business model, according to which the publisher pays based on the ''success'' of the photo or video embedded on its site