The management of image and video metadata is the basis of the digital strategy. If you have excellent content but nobody can find it, it's as if it didn't exist.
The value to the creative asset is achieved by their use and reuse and the contents can only be used if they can be found. The solidity and relevance of the metadata associated with a digital resource is what makes it available and therefore usable.
The digital asset management search engine, through the management of metadata and taxonomies, guarantees companies, agencies and bodies to immediately find any type of content, obtaining the ROI expected from images and videos.
If digital assets are not found efficiently, content redundancy is generated and productivity is lost, which implies unnecessary costs. The key to avoiding them is good metadata management to facilitate search, recovery and workflow. In practice, metadata is the best chance for a return on investment on assets created by companies, agencies and entities.
In order to design well metadata and effectively manage digital resources within an organization, it is necessary to acquire the awareness that they must be identified, organized and made available for discovery.
The metadata model designed for digital asset management will allow you to:
Organizing multimedia content with a DAM software means asking yourself what the purpose of the materials themselves are, what business objectives the images and videos achieve.
The taxonomy applied to the contents of the digital archive classifies information into groups or classes that share similar characteristics. It is very important to structure the data with taxonomies to reconstruct the overall sense of the digital asset and organize the concepts to facilitate research.
Taxonomy provides controlled vocabulary to describe creative resources with a common language within the organization. The use of tags or preferred terms provides consistency with multimedia content, which can be easily found within the DAM software, a single and authoritative source for the digital asset.
The search engine of MomaPIX DAMsoftware returns the results based on the search algorithm implemented. This is agreed with the customer taking into account the type of archive to be treated (product catalogs, institutional photos, brand book, stock agency, etc.), the quantity and quality of the metadata associated with the images and tools that technology makes available.
The management of metadata and taxonomy by the customer are therefore crucial elements for the research on digital asset management to be optimized.
The main tools that, properly chosen and combined with each other, can characterize the search algorithm of the DAM software are:
MomaPIX DAM software also offers multifaceted search to narrow your search based on key concepts. Unlike taxonomy, the multifaceted classification is not hierarchical and the contents can be found through different paths.