What is Digital Asset Management

Digital Asset Management, also known by the acronym DAM, is a modern technology that deals with the organization, storage and distribution of multimedia content, which can be easily recovered and reused because it is accompanied by metadata that describe them.

How to choose a DAM software

If you are in a company that makes limited use of images and videos for communication activities, archiving on servers or shared storage may be enough.

If, on the other hand, the production of images and videos is constant and perhaps you make use of external collaborators such as photographers and video makers, there is a complexity almost impossible to manage without technology..

DAM software allows users to identify, locate and retrieve the digital asset they need, while being able to securely share it with external customers, sponsors, suppliers and partners.

What are the problems that the DAM can solve

To help you understand if the DAM is something you would need too, we list below the main problems that the marketing/communication departments encounter and for which the DAM can be considered the right answer:

tidy up if there is a lot of material (photos, videos, pdfs, etc.), therefore having a single centralized and accessible repository 24/7, even remotely.

being able to co-work co in an easy and controlled way with external collaborators: photographers, sponsors, partners and the press, being able to establish what and with whom it is possible to share.

being able to easily search for files with a search engine based on metadata and not just on folders and filenames.

being able to respect the copyright and privacy constraints of the images/videos in order not to run into contractual violations or violations of the constraints imposed by the GDPR.

having the right tools to distribute and promote multimedia material, being able to send it via email with previews, slideshows and download links.

being able to implement a content processing and publishing workflow.

being able to have an online coordinated image manual that can be easily consulted and updated.

DAM offers a professional solution to this type of problem and this is the reason why, especially in recent years, its diffusion has grown exponentially.


Flexible-by-design, MomaPIX DAM has particular characteristics of adaptability and usability.

It is a software offered as an easily scalable subscription fee service, hosted on highly reliable servers.

Important companies such as Edison, WeBuild, Generali Assicurazioni, IGPDecaux, AISM, University of Milano-Bicocca, Cattolica Assicurazioni, Acea SpA etc. are already adopting the MomaPIX DAM.

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