Digital asset management for marketing and communication
Digital asset management for marketing and communication offices represents the primary source, the authoritative central repository for branded content marketing of companies. MomaPIX DAM is the centralized platform for the distribution and sharing of approved digital assets to internal and external stakeholders. Workflows related to managing images and videos are simplified, controlled and more efficient.
Let’s see below some cases of use of the brand asset management features.
Multilingual management of brandbook with DAM software
Every company has a brand or product to manage. The communication and marketing departments of companies can use DAM as a digital archive of asset branding and marketing: logos, style guides, documentation). These resources can be shared both with internal teams and with external agencies and partners.
Multilingual brand management requires the need for simultaneous access to the same resources in multiple languages. MomaPIX DAM is able to support workflows for the creation and maintenance of metadata relating to the materials of the brand book in all the necessary languages. All the materials of the brand book can in fact be described by metadata automatically translated into the different languages.
Corporate photo archive with DAM software
DAM software can be used by companies to catalog images and organize photos on a single centralized archive, which becomes a distribution portal for authorized users.
The workflow for managing photographic material is simplified: photographers or creatives upload content to the archive, the PR or marketing department managers approve the content to be published in the archive and choose which ones to make available to the media and various stakeholders. All authorized users can then easily find the photos thanks to the multi-language metadata management system and use them in internal or social communication activities.
Corporate video archive with DAM software
For a company, one of the most common uses of a DAM software is a library of multimedia resources for media asset management.
Marketing team or audio/video production team works in collaboration with an advertising agency or production studio to produce audio or video for business, marketing or promotional use. These materials are not created in the DAM system but are placed in it so that they can be examined and approved by customers or third parties. Instead of transferring video clips via email or having to log into an FTP site to retrieve and view a video file, digital asset management is used to share videos.
MomaPIX DAM also allows you to send links to resources from the DAM system via email, greatly facilitating the workflow between the various teams for video approval.
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