The importance of Digital Asset Management for manufacturing companies

Digital Asset Management per aziende manifatturiere

In the digital age we live in, fast and reliable access to digital assets has become a key success factor for businesses across all industries. Manufacturing companies are no exception. With the enormous amount of data and content generated, both for sales and communication needs, Digital Asset Management (DAM) can prove to be a valuable ally for […]

How a DAM software can improve the management of corporate videos

gestione dei video aziendali

Corporate videos are an effective form of marketing and can be used for a variety of purposes, such as employee training, product or service promotion, and social media content creation. However, managing and organizing these digital assets can be complicated and requires an effective solution. In this article we will see how a DAM (Digital […]

6 reasons why DAM software is important for a marketing office

DAM per ufficio marketing

In recent years, the world of marketing has evolved significantly, leading to an increase in digital content such as images, videos and documents. This has made it more and more difficult for companies to manage, organize and share such content effectively and efficiently. This is where a DAM (Digital Asset Management) software comes into play. In this […]

How to use digital assets effectively in marketing and communication campaigns

digital asset per il marketing

In the world of marketing and communication, digital assets have become an essential element for advertising campaigns, branding strategies and content creation. As we have seen in a previous article of our blog, one of the trends of recent years in terms of digital strategy is the evolution of companies to media companies, which allows reaching the public in a […]

Photo and video management: DAM software or Google Drive?

software DAM confronto con Google Drive

When you have to manage photos and videos, you have to understand which is the most appropriate tool to do it. Usually the first need to address is ease of access to content, and Google Drive immediately comes to mind. In many cases, problems don’t end there: there can be thousands of files and fast research becomes essential. […]

Digital Asset Management for companies that are evolving towards the media company

software DAM per le media company

Many brands are incorporating content creation and distribution activities into their business strategy. This is because consumers are spending more and more time with digital media and companies want to capture their attention through these channels. Basically, companies are evolving towards media companies because digital technologies have transformed the way people consume media content. Media companies have […]

Privacy and copyright in communicating with images, what you need to know

gestione copyright e licenze con il Digital Asset Management

The management of photos and videos for communication activities has very significant regulatory implications. A social media manager, a communication officer or any other professional figure who needs to publish images where recognizable people are portrayed, cannot fail to know the laws that protect image rights, privacy and copyright . There are several cases in which an explicit assent to publication is […]

Automate photo and video management with DAM software

automazione processi con il software DAM

One of the main advantages in adopting Digital Asset Management is the saving of time in managing multimedia content. We have seen how the DAM software allows you to quickly find photos and videos online and to structure workflows for managing photographic contributions. But the speeding up of operations does not stop there. There are multiple activities that […]

Tools to inform collaborators about multimedia contents.

gestione immagini con il Digital Asset Managment

In the Corporate sector you can make an important use of images for your communication. Whether it is photos of institutional or internal events, portraits of managers, multimedia production requested by sponsors, product images or images from the historical archive, the contents are often so many that not even the marketers themselves know what is […]

Manage photographic contributions with Digital Asset Management

semplificazione lavoro fotografi con il DAM

n companies there may be various activities that require the involvement of external collaborators, professional photographers, for the photographic coverage of institutional events, photo shoots to create new product catalogs, field documentation of the progress of projects, and so on. In all these cases, one of the difficulties that are often encountered is how to manage photographic […]

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