Visual storytelling is about telling about a territory, its people and tradition by images and videos. 

We talked about it with Toni Spagone, Realy Easy Star’s photographer who emphasize beautiful Italian places with its shots.

In a world crowded of images and visual contents, what elements make a photo shoot stand out?

A good text together with bad quality photos has a very bad impact on the public for sure. Today we are so used to images that before reading a text we see images and, if they don’t catch our attention, we avoid reading.

Images must have the author imprint, not only a correct graphic. A good image must always go beyond the usual stereotypes of a stock photo. You can find them in any stock photo agency and buy it for a few cents but, if you want to tell a photo story, you need an interpretation. 

Where do you start to realize a photo shoot? 

In order to create a good photo shoot it is important to know the subject. It makes no difference wether it is a place, a person ora a fact, documentation is fundamental. You have to know the subject story, study its details to catch the essence and translate into images. First you have to elaborate the photo shoot in your mind, then you create a track (that can be an itinerary or else), finally you make pictures. 

Are there any precise rules to be followed in order to value a territory through photography? 

Sure… the first thing to do is gathering information on the place, then find the strengths you want to highlight (they can affect monuments, landscapes, food or architecture). I try to give a personal print, reading the place from the interior.

For example, in an important reportage I realized in Genova – town that for me is wonderful – I had to search deeply into people and things to understand its soul. Genova, unlike other well known cities such as Venezia, Firenze or Roma has a less flashy beauty, more private and interior but finally important too.

How is important to have a tool to manage digital contents?

I think that today, if you work with images, you have to use tools to manage digital contents at the best. There are a lot of tools for documents management, we have chosen a software specialized in managing photos and videos. MomaPIX allows us to archive safely our material, simply find it and promote it to external public, thanks to the integrated email marketing tool. 

Do you feel an increased sensibility from companies/institutions that deals about territory or editors are still the main buyer of your works? 

My photo shoots are mainly commissioned by editors for magazines and books but also by public institution. For sure some private foundation and companies are engaging to value territories by financing cultural projects for exhibitions or photo books of public interest.